Projects & Presentations
Tourists in New York (2011)
This was a presentation about how tourist react differently than New Yorkers created in my Sociology class. We also analysed how the tourists and New Yorkers react to each other. All 4 of us went to different spots in New York which had the most tourist attraction and we studied how the two groups receive each other.
Food Truck Research (2012)
In this project, two colleagues and I researched and analyzed food trucks in New York City. We researched how they marketed their trucks and what they did to get their name out. It turns out social media helps out the food truck industry vastly. The two food trucks we choose to study were Gorilla Cheese and Rickshaw's Dumplings.
User Generated Content in Sports (2013)
This project was created in my Advertising class by 5 members. We researched how User-Generated Content affects sports teams and how they turn it into sales. The team we picked to research was the National Hockey League team, the New Jersey Devils. The Devils was one of the bigger fan bases in their league which means a lot of UGC.
Facebook Campaign (2013)
Also a project created in my Advertising class, we researched why Facebook was losing their main target audience (college students). We then created a fictional campaign to get college students to use Facebook more. This project also was created by 5 members, myself included.
Culture in Consumer BEHAVIOR (2013)
This project was created in my Consumer Behavior class. We interviewed three people from different cultures and asked them how they adjusted to living in the United States. We also researched how international companies adjust their products in different cultures.
Panera Bread Media Planning & Buying (2014)
This project was for my Media Planning & Buying class. It is a mock media plan for Panera Bread mostly focusing on the different media options in the Marketing world.
New Balance International (2014)
Created for International Marketing, this project focuses on how companies expand internationally. Four other students and I were given the task of making a fictional marketing plan for New Balance venturing into Chile.